How to make money with email marketing in an affiliate business model?
If you are an affiliate marketer who relies on email marketing to land clients, knowing this email marketing might boost your revenue by a great deal! Do you send your audience directly to your affiliate partner’s website or a landing page? If yes, then continue reading to understand why it is the wrong strategy and what to do instead to make more sales from your affiliate link!
One of the biggest mistakes you can make as a newbie affiliate marketer is to send your leads or audience directly to the website of the product or service you sell through affiliate marketing. This approach is problematic as it sends your potential buyers to an entirely new environment without putting them in the right mindset to purchase.
Even if you send them to a landing page, which is a better strategy, you might still be missing out on amazing opportunities to earn more from the same audience.
What should you do instead?
It is important to send your traffic and leads to a landing page first. The landing page should be clear, simple, and have a call to action button that’s instantly accessible. The landing page should have more information about the interest of your audience and should be consistent with the content of your email. A landing page works best if it is consistent with the content that piqued the interest of your audience initially. Otherwise, they will just end up confused and close the landing page, which is something that we do not want them to do!
What is a bridge page and why is it important?
If you are selling a single product, a landing page might just be enough to convince a lead to purchase a product or service but if you sell multiple products, a bridge page is a real game-changer in the equation. You could use your landing page to talk about a cluster of products that are related or complementary and send the lead over to the bridge page to give very specific directions on how to purchase the products and services on the final e-commerce website.
In other words, a bridge page’s purpose is to persuade the leads to make the purchase and tell them more precisely how to do it once they are on the final website. It goes without saying that your call to action button should have your affiliate link embedded to ensure that once they purchase, you earn your commission. Sounds easy, right?
The best bridge pages usually have:
- A headline
- A video of not more than 2 mins to persuade your leads to purchase and how to purchase. Your offer should be clear and persuasive.
- A call to action button with your affiliate link embedded
Affiliate marketers who use this strategy make a lot of money online, as they are able to sell multiple products and further convince their leads to purchase the products they are advocating for. This strategy works because it takes one basic element of marketing into consideration — the customer’s journey.
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Email marketing at the heart of affiliate marketing