Benefits of starting your business online

Delphine Louise
2 min readMay 1, 2021

Have you ever thought of the benefits associated with the online business model? Well, it is most probably that you did and that’s why you are here to learn more about setting up a business online. Still, we would like to remind you of the top benefits:

  1. More customers

The internet is not limited to any physical location. You will be able to reach more places in your country. Whether you are located in the North, South, East or West, the whole of your country or locality is your market. All you need to do is get your customers interested. Local posting services are usually cheaper for local entrepreneurs. Why wouldn’t you want to seize upon that opportunity? And on top of that, if you are a little bit adventurous, you may even expand your delivery services to countries near to you at cheap posting rates. You can easily build credibility with your e-commerce website.

2. Time is never an issue

People are getting busier day by day. They have little time, if any, to go out shopping in shops. In this case, the best option is to do it online. Have you ever ordered something on international e-commerce platforms? It takes months for items to arrive from other countries, which can be very frustrating but the same things can reach sooner if sold from a local supplier. Time is precious, and showing your customers the convenience behind shopping online will definitely be a plus for your business.

3. Attend to your customers

Customers or wife? Usually the same thing! Your customers need the same attention and dedication. It is easier to attend to your customers when you have an online business as you can chat with them anytime. In fact, there is a new thing called a “Bot” on e-commerce platforms. The bot is a bit like a virtual robot that will attend to your customers’ queries at any time, including at night. It is a useful feature that you can ask your website developer to implement to save more time and improve your customer service. Otherwise, it is still easier for you to use online platforms to respond to customers’ queries than having them come to your physical shop.

4. Save costs and earn more

Have you ever heard of that saying? A penny saved is a penny earned. Well, this could not be any truer with the facilities that you get when you are an online business. There are two ways to look at things: firstly, if you are an already established business and want to expand online, then you will be saving costs in terms of customer service expenses, paper waste and flexibility. But if you are starting your business online, without any physical location, then you will be saving a lot more on rent. Indeed, you still would have to pay for website-related expenses but it cannot be more than a physical shop in a highly-populated mall. On top of that, your investment in a website would pay off more easily if you implement the right strategies.

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Delphine Louise

I am a Meta Certified Digital Marketing Associate and social media marketer. I wish to bring educational content to aspiring digital marketing enthusiasts!